Nike advert

https://www.youtube.com/watch?v=x99TtUR74Dc

 this piece looks a lot more professional than the other two Ive looked at so far. it uses the whole 3d space available and has some really nice effects. in some parts it does go quite quickly and it is a slightly hard to follow, but i think its to emphasise the speed of the product. i like the simple colour scheme as it doesn't overcrowd the animation and to me, makes it seem more professional. i really like the way the camera follows the object and i might try to do something similar within my work. the one thing i would maybe change , is the amount of lightning bolts in the trail, and there size and position. it does look good , but i think if they were slightly smaller, less of them and if they were maybe a bit more transparent it could look a bit better.