Thursday, 14 November 2013

Southwest Airlines Motion graphic

https://www.youtube.com/watch?v=4EHwvxPeLL4

I quite like the simplicity of this piece, however i think that its maybe a bit too childish for its target audience. Its very fast in some places and i found it hard to keep up with. Also i don't think it looks very professional. most of the movements and effects are quite simple, and in my opinion haven't been done very well. Another thing i don't really understand is the colour scheme.The colours in the companies logo are yellow blue and red , however in the animation the main colours don't really match as the blue looks too much like purple. watching this has taught me that i should make sure my motion graphics are suitable for the target audience i have chosen, and also that keeping things simple is okay as long as it looks good, unlike in this motion graphics piece.

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