Vitamin Water ad

https://www.youtube.com/watch?v=jLw7mywtDj8

This piece of motion graphics is done to be very informal and almost fun. There's lots of bright colours and it goes at a good speed which allows the viewer time to absorb whats going on in each different section. The piece of animation i would consider using in my own piece would be the paper ball scrunching up, opening up and bouncing into the scene as i think this looks quite effective.The techniques used are again quite simple and they haven't really used the whole 3d space, however what they have done works well. i have learned that its not necessarily all about making the animation for a specific target audience,its also making the product look appealing for everyone, and if its displayed in a fun yet informative way it can be very effective.